Feb 19, 2024
This is a replay of a
top downloaded and raved-about favorite episode from the past few
years! This episode was chosen very intentionally as an episode
that I know everyone needs to hear right now whether for the first
or second time, so tune in and enjoy!
There are many go-to
people in every nook and cranny of a specific type of market; there
is probably at least one 'go-to' person that comes to mind in the
niche or industry that is relevant to you. Today we're going to be
talking about a whole different way of standing out and how to
position yourself and position your business as a high-level,
high-ticket, go-to brand in your industry.
In this episode, I
will discuss a bunch of different strategies that, when combined,
will impress people at every stage and build that unwavering 'go-to
person' brand reputation.
In this episode, we
cover…
• Highlighting your
authority & positioning yourself
• What a stand out
factor is
• What makes a person
a go-to person
• Character traits to
embody
• Personal brand &
likeability
• Building a
high-quality reputation
"There are many go-to
people. Not everyone is a go-to person, right? There are many go-to
people in every nook and cranny of a certain type of market that
you have positioned yourself into and dominated. Still, I'm never
going to compare a high-level luxury vibe designer to a designer
that's known for like her playful template shop. And that's the
corner of the market that she dominated. They can both be the
go-to, but you have to decide intentionally how you're going to
position yourself within the designer market, and then go and
dominate that."
"No one is the go-to
person that sits on the sidelines, and that sits on the bench, and
that doesn't play, and that doesn't show up, right? The go-to
person is visible. Everyone knows who they are. They're known for
both their skill set and their execution in just this unmatched way
that makes them, even when the competition knows about them.”
Thanks for listening,
and if you like what you’ve heard, feel free to share this episode
with your friends! There are so many amazing women waiting to
discover the Laptop Lifestyle, and I’d love you to help me spread
the word.
Links &
Resources Mentioned in this Episode
Laptop Lifestyle Co
Links: